Fedrigoni Showrooms Auditions
A YCN brief, with the purpose of getting more designers into and using the Fedrigoni Showrooms. Fedrigoni is a paper company so its audience consists mainly of designers. My response is in the form of a mailer that is sent out to design companies as an audition pack. Designers build and decorate the paper toys in the pack to suit the characters line then enter them in the auditions at the showrooms.  

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